Solar Source - Solar Pool Sale

01 — Business Overview and Goal

Solar Source is a Florida-based solar energy company founded in 1984, offering residential and commercial solar solutions with over 75,000 installations completed. I managed their Facebook & Instagram, creating branded content to build brand awareness across Florida focused on their preexisting branding.

02 — Creative process

My process started with reviewing Solar Source's brand guidelines and recent installs to find real stories worth telling, like a completed residential project or a seasonal savings angle. From there I drafted copy that matched their established tone, paired it with branded templates for consistency, and scheduled posts around peak engagement times. After each post went live, I tracked performance and used what worked to shape the next round of content.

03 — Results & Lessons

Results: Increased customer engagement through consistent, on-brand content, and helped grow their social presence into a reliable channel for showcasing completed installs and building trust with potential customers.

Lessons: Learned how to translate an established brand voice into platform-specific content that still felt authentic and engaging.